How I Got to Madison Avenue. And beyond.

As with life, this blog is developing and changing. It began with a lot of stories that occurred on my career path from Albany to Madison Avenue and back.

There were some similarities to the AMC series "Mad Men," and then I went even farther back in time with a somewhat fictionalized version of growing up in Troy's Little Italy.

And now, a new development. As my free lance advertising and marketing career winds down, I'm becoming more interested in the theatre arts that my father and his 3 brothers helped instill in me as I grew up.

As a result, I've volunteered to help promote the Theatre Institute at Sage, and now, to continue a long-interrupted desire to be behind the proscenium, I've joined the newly formed Troy Civic Theatre, and was actually fortunate enough to appear in their first production.

So, I hope you'll enjoy the new stories that will develop from this latest turn.

Sunday, August 21, 2011

Chapter 9: The Elopement

Eddie Case had saved enough money from his job at Cluett, Peabody and Company. He bought his first car, an overused Ford Model A, and had enough left over for the trip he had secretly planned with Esther. Ironically, she had saved the same amount from her job at Frear's, so that when they met that warm Friday evening in July of 1934, and pooled their money, it was as if they were fulfilling the ancient, equalizing Italian dowry custom called venti e venti (twenty and twenty) that their older siblings couldn't manage when they were married.

The plan was simple. Now that they were both of legal age, they could get a marriage license without parental consent. Since they couldn't risk discovery, they decided to meet in the Williams Street Alley, where Eddie had left the car earlier that day.

After dinner, Esther excused herself and announced that she was going to meet some girlfriends for their Friday night social. At the same time, a few blocks away, Eddie kissed his mother and told her he was going to work on the car.

The conspirators, unseen by their neighbors, met in the alley, and after a furtive glance or two, embraced and kissed. As fear, passion and anticipation mingled, they reassured each other, and, after a few hard turns on the old Ford's crank, the jalopy chugged to life.

The drive east was mostly accomplished in silence, with a few nervous attempts at small talk. Eddie almost missed the Justice of the Peace sign in front of the neat white clapboard home after they crossed the state border into Vermont. Esther spied it first and announced it excitedly.

They rang the bell and waited nervously. Finally, the porch light went on and Norman Rockwell's idea of a Vermont Justice of the Peace came to the door, complete with pipe, evening newspaper and slippers. One look at the eager couple and he knew what was up.

He ushered them in to the parlor, sat them down and began the interrogation. When the JP was satisfied that all was in order, he called for his wife, who had been in the kitchen, cleaning up after dinner and pouring lemonade for the lovebirds.

They stood and repeated the words, Eddie slipped the thin, plain gold ring on Esther's finger, and the JP pronounced them man and wife.

The JP and his wife witnessed the first kiss, the license was signed, and as Eddie and the JP concluded the monetary transaction, the matronly woman of the house whispered in Esther's ear. Esther nodded.

As they left the home, beaming, the newly married couple barely heard the directions to the nearest roadside inn.

The innkeeper, having been forewarned of the newlyweds' imminent appearance by a phone call from his cousin, the Justice of the Peace, made up the bed in the bridal suite and hung fresh towels in the private bath.

Ten minutes later, when the Model A sputtered to a stop in the courtyard of the inn, the young couple found a host with an understanding smirk waiting for them. Even so, he dryly inquired as to their wishes.

“Two single rooms for the night, I presume?”

“Um, well, no,” Eddie said. “We just.. we're...”

“Do you have a bridal suite?” Esther interrupted.

“Oh, yes, of course,” said the innkeeper. “Congratulations. Here's the key – and pleasant dreams.”

“Thank you.”

“One more thing,” said the innkeeper mysteriously, stopping them in their tracks. With his wry smile slowly warming his lined face, he inquired, “Will you be wanting a wake-up call?”

They giggled no and tried to appear as if they weren't rushing to the room. They entered a plain room filled with soft light from a kerosene lamp, and furnished with old but comfortable rustic furniture, dominated by a handsome four-poster bed with a plush feather mattress.

Esther took her cardboard valise into the bathroom, and in a few moments emerged, wearing a nightgown that was just like the one that her famous customer, Mame Fay, had especially liked.

Esther blew out the light, joined Eddie under the covers, and they celebrated their union as man and wife.

The next afternoon, when they returned home, hoping for the congratulations of their families and friends, what they found instead was a bitter, cold reception in the middle of a summer heat wave.

©Copyright 2009 Frank LaPosta Visco

Next: In Part Ten, the punishment.

Sunday, August 14, 2011

Chapter 8: Call Her Madam

On a bright Sunday afternoon in June of 1932, 237 seniors of Catholic Central High School and their families gathered at the Troy Savings Bank Music Hall for their graduation ceremonies.

As the Principal, Father Burns, read each name, the student would come forward and receive a blue square with a document inside that they thought prepared them for life. It was all going as smoothly as the rehearsal, until the priest read the name, “Modesta Campobasso.”

No one moved.

Father Burns glared at her. She glared back. Someone in the audience coughed. From another part of the resonating chamber came a giggle. The restlessness was spreading. Finally, Sister Anna Joseph approached the Principal and whispered something in his ear. He spoke again. “Esther Campobasso.”

As she finally rose from her chair, Esther smiled at the nun, her homeroom teacher, and accepted her diploma from Father Burns. When Esther's smile finally broke through, the applause from audience was a thunderous release.

Things were back under control as the roll call continued through the “C's,” and when Eddie Case's name was called, he and Esther exchanged knowing glances. It was not missed by their parents.

The next day, Esther announced to her her mother that she would not be working in the Campobasso Confectionery store, but would be taking a job as a sales clerk at Frear's Bazaar, one of uptown Troy's finest and most complete department stores. As usual, there was a lot of arguing, none of it productive. Esther would have her way. On the employment plan, yes. But her living plan? That was different.

There was no way that Maria and Francesco would allow Esther to leave the homestead and live independently in an apartment with some of Esther's former classmates. On this matter, Esther had no choice but to give in, because the same conversations were being conducted at the same time with the other girls by their parents. They wouldn't be allowed to leave the nest until their wedding day.

Eddie went to work, too, at Cluett's, and he willingly stayed at home, because he planned to save as much money as he could, to pay for the future that he and Esther had devised.

It was a testament to their commitment and passion that they never revealed their plans to anyone else, and went to their respective jobs happily, in a time when demands were rigorous and amenities like air conditioning, coffee breaks and overtime pay didn't exist.


Working conditions were better for Esther than for Eddie. She got to dress up every day and chat with the fashionable uptown women who shopped at Frear's. Esther found she enjoyed meeting people and had a natural talent for selling. After several months on the job, she prided herself on being able to “read” the customer and anticipate each woman's needs.

Until one brisk winter day that year, that is. An elegantly dressed woman sashayed up to Esther's counter in the sleepwear department. Practically dripping in expensive fur, which covered the latest New York style dress, the woman asked to see nightgowns for her girls.

It being the dead of winter, Esther dutifully gathered a selection of flannel wear. The woman chuckled, “No dear. Something a little more – diaphanous? Alluring? You know – enticing.” For one of the few times in her life, Esther was speechless. Then, in a conspiratorial stage whisper, the woman leaned toward her and said, “Sexy.”

Confused but compliant, Esther produced the desired styles, and the woman selected several, in different sizes. While thrilled to be making such a big sale, the naïve salesgirl was still in the dark, until one of her co-workers took Esther aside while the sales slip and cash were wending their way through the pneumatic tube system to the cashier.

“Esther,” she whispered. “Don't you know who that is? It's Mame Faye!”

Esther's face turned almost as red as the Chinese silk nightgowns with the long, promiscuous slit up the side. When Esther handed Troy's most famous madam the receipt and the change, Mame looked her over and told her, quite sincerely, “You know, honey, with your looks, you could make a lot more money working for me than for old Mr. Frear.” And with a wink, she was gone.

It was a story Esther would take pride in telling – but not until many, many years later. At the time, she was too embarrassed, and concentrating on her secret plan with Eddie, which was about to shock everyone.

©Copyright 2009 Frank LaPosta Visco

Next: In Part Nine, there they go.

Sunday, August 7, 2011

Chapter 7: Curfew for Esther.

It didn't take long for Francesco and Maria Campobasso to hear of their youngest daughter's offstage antics with Eddie Case. La via vecchio – the old way -- would never allow Esther to be in the company of a young man without a chaperon. And even with a chaperon, there would be no hand holding, no kissing, no contact of any kind.

But specifically, they didn't want this daughter anywhere near that young man. They had seen how Eddie's older brother Joe treated their older daughter Rose, and they didn't like it. They rarely visited the Campobassos, even though they lived only a few blocks away, on Liberty Street. Consequently, four-year-old Anthony Joseph Case, the Campobassos' first grandson, was practically a stranger to Francesco and Maria.

But if they had looked closer, they might have seen that their resentment against Joe wasn't justified. The problem was with their daughter Rose, although they were unable or unwilling to see it. Always a private person, Rose now rarely left her home, even to visit her mother-in-law Anna Caserta, who lived in one of the downstairs flats at the Liberty Street home.

It's strange how the same environment can affect siblings so differently. When Rose and Esther were babies, Maria and Francesco worked so hard to scrape together enough to start their business that it left them little time for their daughters. The effect on Rose was to make her more withdrawn, and so she grew up looking for a reclusive life without challenges. The effect on Esther was just the opposite – she became stronger, more independent and daring.

Even so, she had no choice but to accept the new, strict rules that her parents imposed on their errant daughter. With another year of high school ahead of her, Esther was now forbidden to engage in any after-school activities. When the last school bell rang, she was not allowed to linger and engage in the banter that sustains schoolgirls and helps them formulate a picture of the grown-up world and a way to enter it.

She was to be home immediately, with no side trips. Homework first, household chores second, and then helping out with the thousand and one details it takes to run a retail store.

The new curfew didn't sit well with a young woman as feisty as Esther. But it did give her time to plan her future. If she had anything to say about it, she would be out of the house the day after graduation.

Meanwhile, Eddie, spending his second year as a high school senior, was trying to plan his future. He knew he had the looks and the talent to entertain, but his requests to leave the nest after graduation and seek his fortune in Manhattan were vehemently opposed by his mother Anna.

In her limited command of English, she adamantly refused to consider anything but his “obligation” to work and contribute financial support to the family. There weren't many jobs available in the early thirties, and the few that were demanded long hours over a six-day week for very little money.

Eddie's sister Josie worked as a collar-attacher at the Cluett Peabody shirt factory uptown on River Street, and since the balding foreman was smitten with her, Josie turned on the Case charm and made the clownish married man promise to find her brother a job when Eddie received his CCHS diploma.

Between classes, Eddie would console himself by tracking down Esther. He knew her daily school routine better than his own, and whenever he could he used his wiles to escape from the confines of his classes and appear in Esther's.

Despite her parents' warnings not to see him, Esther cherished the rebellious rush every time Eddie appeared. Even though her lunch time preceded his, they often managed to share a few intimate conversations in the cafeteria, when she would volunteer to stay later for extra clean-up, and he would arrive early.

They even managed to sit together during an afternoon production of Shakespeare's Romeo and Juliet, presented by a touring group of actors. Although the message of the play was lost on Eddie and Esther, the passion underscored their own.

As in the play, neither parents would have condoned the plans that the twentieth-century star-crossed lovers were hatching.

©Copyright 2009 Frank LaPosta Visco

Next: In part 8, prosperity isn't the only thing around the corner.

Sunday, July 31, 2011

Chapter 6: The Play's The Thing

Not surprisingly, Eddie Case easily won the lead in the Catholic Central High School senior play in April of 1931, even though he was about to discover that he would not graduate that year, and would be a senior for another year. It didn't seem to bother him, for two reasons. One, he would have one more year of seeing Esther Campobasso every school day; and two, it would delay his having to look for work in Troy's factories during the Depression.

The play was Mark Twain's “The Gilded Age,” an adaptation of a novel by Twain and Charles Dudley Warner. It may seem an odd choice for a high school production in the middle of the Great Depression, but it spoke to the hope of all Americans, and especially second generation Italo-Americans like Eddie, who dreamed the great American dream of striking it rich.

The attitude was summed up in what was perhaps the play's most famous line, delivered by the character Eddie portrayed, Colonel Sellers, as he promoted his Oriental Optical Eye-water: "There is millions in it." On further reflection, the play may not have been as surprising a choice as it first seems. The actual Gilded Age itself ended in 1893 with a great economic depression.

Sister Mary Annunciata, the hawk-faced director of the play, wanted incidental music during some of the more sumptuously-staged scenes, and so she auditioned student pianists. Eddie was nothing short of ecstatic when Esther Campobasso was chosen, thinking he'd have many chances to spend time with her at rehearsals.

Tete-a-tetes proved to be more difficult than he imagined, because the good nun was wise in the ways of teenagers. Eddie's not so subtle attentions to Esther weren't difficult to see, and Sister did all she could to keep her actor's focus on the play and not on the player. Sister wasn't entirely successful, however, simply because she was outnumbered.

Esther enjoyed the attentions of Eddie Case, and, in her own subtle way, encouraged him. Occasionally, during rehearsals, she would flash a rare, toothy smile at Eddie from her position at the offstage piano as he walked toward her. Invariably, her attention would cause him to forget a line or miss a cue, and Sister would bring him back to reality with a quick, harsh word, and he'd continue, red-faced but smug.

At one rehearsal, however, Eddie was more successful in his quest to court the object of his affection. His fellow student actors were all too aware of his affection for Esther. To them, it seemed he had only two obsessions – becoming a movie star was one; Esther was the other. Because they teased him about her so mercilessly, he enlisted them in a plot to help him have some time alone with her. They were happy to help, anticipating the pleasure of putting one over on their dictatorial director, and in the bargain, hoping to put an end to Eddie's constant prattling about Esther.

The plan was simple enough. One day, when they were rehearsing a ballroom scene, before Colonel Seller's entrance, the cast made a mess of the blocking that Sister Annunciata had so carefully planned. As they knew she would, she stopped the rehearsal, and from her third row seat in the auditorium, began her lecture on professionalism, concentration, obedience and competence. They'd heard it all before, but to help Eddie, they paid attention as if it were new information, even to the point of asking for clarification on some of Sister's finer points. It was probably the best acting the cast had ever accomplished, and it was for the benefit of the smallest audience they'd ever perform for.

While their performance was in progress on stage, Eddie simply sat down next to Esther on the piano bench, and told Esther he was going to marry her.

Her reaction was a total surprise, to both of them. She looked him straight in the eye without smiling, and kissed him. “I'll wait,” was all she said. He needed to brace himself. Unfortunately, forgetting where he was, Eddie leaned on the lower keys of the piano and created a dis-chord that stopped Sister Annunciata in mid-rant.

“What's going on up there?,” she barked, and Esther peeked out from the stage right wing and said,“Sorry, Sister. I slipped.”

©Copyright 2009 Frank LaPosta Visco

Next: In Part Seven, hell to pay.



Sunday, July 24, 2011

Chapter 5: High School Sweethearts

For Eddie Case, high school was an opportunity to play to a wider audience. Until his second year, in 1929, when Esther, graduating from St. Anthony's School, began her freshman year at Catholic Central High.

From then on, he played to an audience of one.

For once, the Campobasso and Case families had something in common – the youngest member of each clan was the first to extend their education past grammar school. But that didn't mean that Francesco and Maria Campobasso approved of Eddie, let alone the American custom of dating.

True, their reclusive older daughter, Rose, had married Eddie's big brother Joe, but that didn't bring the families together, even when Rose gave birth at home to Anthony Joseph Case in 1927.

The birth was a difficult one, and despite the efforts of Viorica DiPaolo, the Italian community's ostetrica – midwife -- Rose had to be taken to the Troy Hospital, where Doctor Positano, the Italian community's obstetrician, attended to her postpartum complications.

The baby was healthy, but the name the parents chose rankled the head of the Campobasso clan. It was expected that the first son would be named after the Case patriarch, but Francesco hoped that at least the boy's middle name would be the same as his. Instead, Joe had named his firstborn after his grandfather and himself, and proud Francesco took it as an insult.

The economic depression didn't make things easier. It seemed as though half the population of Troy was out of work, and the Campobasso Confectionery store, even though struggling, extended credit to many of their regular customers.

It wasn't easy for people like Joe Case, either. Although he was employed, Joe worked on commission, and found fewer customers coming to the haberdashery, as more men made do with worn and patched clothing. Despite the downturn, both families scrimped in order to send their youngest to the Catholic high school.

Esther was aware of the tension between the families, but she still enjoyed Eddie's attention whenever they crossed paths on their way to class in the former Troy Hospital on the hill.

Although Eddie wasn't a sports star, he took an active interest in basketball, tried out for the all-male CCHS cheerleading squad, and made the team. Even back then, the rivalry among the high schools was keen, and Eddie, using his wiles, had developed a special trick to help his team get an added advantage over the Troy High and La Salle Institute teams.

In an era when nicknames were more common, Eddie would learn the special names that the members of the opposing teams would call each other. Sitting at courtside, Eddie would wait for his opportunity – as a rival player was driving toward the goal, he would call out: “Butch! Over here!” The player, thinking it was a teammate calling, would break stride, and either earn a foul for double-dribbling or lose the ball to an alert Crusader. Naturally, this earned Eddie his own nickname: Slick.

Although Esther's sense of justice and fair play was offended by his trickery, she had to admit that she admired Eddie's ingenuity. His good looks and attention to her didn't hurt, either.

If you had asked Eddie about Esther's looks, he would have said they were perfect. Actually, she combined the best of her parents' features, with her mother's wide-set, hazel eyes, high cheekbones, and her father's large mouth with a slight overbite, all set into a smooth olive complexion. She wore her auburn-tinged hair in the latest style known as Marcelle waves. When she smiled, which wasn't often, the effect was sufficient to cause double-takes from the boys, and envy from her female classmates.

Besides her looks, Eddie admired her demeanor, too. While it's true that she was serious and strong-willed, her piano-playing revealed a sensitive side. When she played at the school's annual recitals, Eddie gave her his complete attention. It wasn't that she played his favorite music; far from it. Esther played classical pieces; Eddie favored the popular music of the day whenever he found the time to fiddle.

In fact, one of his favorite songs was a ditty recorded by the now nearly forgotten Jean Goldkette Orchestra, called “Gimme A Little Kiss, Will Ya, Huh?” To show you how much Eddie appreciated good music, the band featured Bix Beiderbecke on cornet, Jimmy Dorsey on sax, younger brother Tommy Dorsey on trombone, and Joe Venuti on violin. And to show Esther how much he cared, Eddie painted the song's payoff line on the wall in the backyard at Liberty Street:

“Gimme a little kiss, will ya, huh?

And I'll give it right back to you.”

Esther would see it on the rare occasions when the Campobassos visited the Case homestead, and know it was for her.

©Copyright 2009 Frank LaPosta Visco

Next: In Part Six, a little kiss.

Sunday, July 17, 2011

Chapter 4: Campobassos in the News


The time had finally come. It was 1923, and Francesco and Maria had saved just enough for a down payment, just as the 3-story corner property they wanted came on the market. Francesco was literate in his native Italian, but couldn't read or write English; Maria had no education at all. This posed a problem with negotiating a bank loan, but not an insurmountable one.

South Troy was full of Italian imprenditori – entrepreneurs – who used whatever skills they had to help their countrymen and themselves. Arturo Larigno, known in the neighborhood as Argento Linguetta (Silver Tongue) was such a one. Proficient in both English and Italian, Silver Tongue would serve most of his neighbors as a scribe, writing letters in Italian to accompany the money sent to relatives in the old country, and reading the thank you replies and requests for more when they came. He collected a small stipend for each transaction.

The Campobassos employed Silver Tongue to serve in his other capacity – as translator – with the local banker and lawyer in the purchase of the corner building. In this case, Silver Tongue collected three times – from the buyers of course, but also from the lender and the lawyer, in return for steering the business their way.

The purchase of the store and apartments above it went smoothly, and the entire Campobasso clan pitched in to clean, stock the shelves, and move their belongings to the second floor. They rented out the third floor to earn enough to insure that the monthly mortgage payment was met, no matter what the fluctuations in income from the store.

Only Esther was exempted from service – schooling and piano lessons were more important. To Francesco and Maria, a daughter with those skills would attract the right kind of husband. Esther took to her studies and music lessons, and progressed rapidly, even performing difficult classical pieces when the Sisters of St. Joseph showcased their students at the annual recitals at their conservatory.

Music played an important part in the life of all the immigrants. It was more than entertainment – it was a catalyst for bringing families together, and the songs helped to keep alive the customs and traditions that had been left behind.

Even in the impoverished Case family, a battered old violin was handed down, until Eddie, the youngest son and the only one not working full time, took possession of it and began learning to play popular music on the fiddle.

As Esther's father proudly arranged the wire-backed chairs at the store's marble soda fountain, he wished his young brother, Michele, could have been there to share in his success. As was often the case, some members of the family had to stay behind until they had the money and the Italian government's permission to emigrate. Since Michele was a talented and prosperous blacksmith, the money wasn't a problem. But his too-vocal opposition to the oppressive taxes imposed by the Northern-run Italian government had angered a local official, and permission to leave Italy had been tied up with an excess of red tape.

The delay lasted through the beginning of the Great War, and when Michele came of age in 1917, he was drafted into the Italian Army. Although Francesco and his brother managed to exchange letters as often as possible, Michele hadn't been heard from for more than a year.

Francesco had followed the progress of the war as best he could. At night, when Esther was beginning to fall asleep in her bedroom off the Campobasso's kitchen, she would hear her father speak in Italian to Maria about the Italian army's futile attempts to confront the Austrian army. Esther knew enough of the old language to understand how badly things were going. It was a hopeless cause, and over 300,000 young Italian soldiers would lose their lives.

Soon after the store opened, with the proud owners cutting the ceremonial ribbon with a pair of their own family's scissors, the black-bordered envelope arrived. It had been traveling for many months, and it contained the news Francesco dreaded. His brother had died on the battlefield long before his last letter arrived, but timely identification and communication had been next to impossible.

The day that letter came was the first and only time Esther saw her stoic father cry.

©Copyright 2009 Frank LaPosta Visco

Next: In Part Five, Esther and Eddie at the school on the hill.

Sunday, July 10, 2011

Chapter 3: What's in a Name?


Even though Francesco Campobasso was working in Troy's Public Market as a common laborer in 1921, he and his wife Maria were saving every cent they could, because their dream was to buy a building and own their own business. It was a tradition in the hill towns of South Central Italy – where iron ore was plentiful and a skilled blacksmith crafted his knives and scissors on the first floor of his home, with living quarters above.

The Campobasso family name had already been stamped into fine cutlery for generations. But with the unification of Italy, the northern rulers levied an oppressive tax burden on the workers and craftsmen of the south, and Francesco and many of his family joined the exodus to America.

With America's first Bessemer steel mill turning out tons of product in Troy, there was no call for Francesco's traditional craft, and so he and Maria decided that their South Troy neighbors needed a local confectionery store where they could enjoy home-made Italian gelato, candies and soft drinks made by the Campobasso clan. Francesco and Maria were too proud to be poor.

A few blocks away, on Liberty Street, things were different for the Case family. Anna, a widow with eight children and very little income, was too poor to be proud.

Education, what little Anna could afford, was reserved for the four boys, and the girls were hired out to laundries and shirt factories before they were 10. The boys would get whatever work they could after graduation from St. Anthony's School. Anna's only possession was a small, ramshackle double-duplex frame house that was saved from destruction when Antonio Caserta, using his natural ability and strength, dismantled the house on Williams Street and reassembled it on Liberty Street, where it seemed to lean against the stone wall that kept Havermans Avenue above it. Neighbors said the effort killed Antonio, who had spent all his energy and all his savings from his years as a member of the Carabinieri to buy and move the house, and died before he could move in. Now his widow Anna augmented her meager income by renting out rooms to more recent immigrants from the towns around Naples.

The oldest Case son, Giuseppe, was called Joe just as the Italian hero he was named for, Garibaldi, was when he labored in America. This Joe hated the factory work that faced him after grammar school, and instead of making the fancy shirts and collars for others, he longed to wear them. Like the rest of his brothers, he had an outgoing personality, and soon found work as a salesmen at Rockne's, an “uptown” men's clothing store.

Both the Campobasso and the Case families were among the first supporters of St. Anthony's, Troy's “Italian Church,” and in 1918, when 17-year-old Joe Case, dressed in his Sunday best, saw shy, 16-year-old Rose Campobasso in the confirmation dress she always wore to Mass, sparks flew. But those sparks of love ignited a firestorm of protest in the Campobasso household.

The Italian custom known as “venti e venti,” (twenty and twenty) required equal dowries from both families, originally meaning that each family provided twenty different outfits. It immediately became clear that the Case family finances prohibited them from meeting their traditional obligation. Despite vehement objections from Francesco Campobasso, and with the aid of his sympathetic and more romantic wife, as well as Joe's ability to negotiate a sale, the wedding took place early in 1919, and judging from the photographs still in the family albums, it was a grand affair, with the women in yards and yards of fine lace, the men in the finest rented formal wear, and flower girls and ring bearers matching the attire of the adults. Rose, uncomfortable in the spotlight, was glad that her little sister, Modesta, carrying flowers, was a beautiful distraction. Joe's little brother, Eddie, carried the ring.

In a neighborhood where “marrying your own kind” was still the rule, it was natural that many second generation Italo-American brothers married many sisters. In Troy, three brothers of one family married three sisters of another, only to be topped by another family, where it was to happen four times!

If anyone at the wedding of Joe and Rose saw another joining of the two families looming in the future, they didn't say anything. But it was coming.

©Copyright 2009 Frank LaPosta Visco

Next: In part 4, sad news from Italy contrasts with progress in America.